Lucky Shot Entertainment Ltd. (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our gaming service (“the Service”).

We are a data controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our registered office is at White Cottage, Beaconsfield Road, Farnham Common, SL2 3HU, United Kingdom.

This Privacy Policy should be read in conjunction with our Terms & Conditions.

Information We Collect

Information You Provide Directly

Profile Account Information (if you create an account)

• Full name
• Email address
• Date of birth (optional)
• Phone number (optional)

Payment Information

• Credit/debit card details (processed securely by our payment provider)
• Billing address
• Transaction history

Communications

• Messages you send us via email, chat, or customer support
• Survey responses and feedback

Information Automatically Collected

Gameplay and Activity Data

• Games played, results (win/loss), and scores
• Date and time of gameplay
• Prizes won and redemption status
• Entry fees paid and payment methods used

Technical and Device Information

• IP address
• Browser type and version
• Device type (mobile, tablet, desktop)
• Operating system
• Cookies and similar tracking technologies (see Section 6)

Location Data

• Venue location where you played (based on QR code scan or check-in)
• General geographic location (city/region level, not precise GPS)

How We Use Your Information

We use the information we collect for the following purposes.

To Provide the Service

• Process payments and manage your account
• Verify your age and identity
• Track your gameplay, rewards, and history
• Enable prize redemption

To Communicate With You

• Send you transaction confirmations and receipts
• Notify you of prizes won and redemption instructions
• Respond to your inquiries and support requests
• Send service updates and important notices

Marketing and Promotions (With Your Consent)

• Send you promotional emails about new games, special offers, and events
• Provide personalized recommendations based on your gameplay
• You can opt out of marketing communications at any time

To Improve the Service

• Analyse usage patterns and player behaviour to improve game design
• Conduct research and develop new features
• Troubleshoot technical issues

Legal and Compliance

• Comply with legal obligations and respond to lawful requests
• Detect and prevent fraud, cheating, and abuse
• Enforce our Terms & Conditions

How We Share Your Information

We do not sell your personal information. We may share your data with third parties only in the following circumstances.

Service Providers

• Payment processors (e.g., Stripe, PayPal) to handle transactions
• Cloud hosting providers (e.g., AWS, Google Cloud) to store data
• Email and communication platforms (e.g., SendGrid) to send notifications
• Analytics providers (e.g., Google Analytics) to analyze usage

These providers are contractually obligated to protect your data and use it only for the purposes we specify.

Venue Partners

We share limited information (e.g., player name, prize won) with pub and bar venues where you play to facilitate prize redemption and gameplay.

Legal Requirements

We may disclose your information if required by law, court order, or government request.

We may also disclose information to protect our rights, safety, or property, or that of our users.

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Data Retention

We retain your personal information for as long as necessary to provide the Service and comply with legal obligations.

Account Data
Retained for the lifetime of your account plus 3 years after account closure (to handle disputes and legal claims).

Gameplay History
Retained for 7 years for tax and regulatory compliance.

Payment Data
Card details are not stored by us (they are tokenised by our payment provider). Transaction records are retained for 7 years.

Marketing Data
Retained until you withdraw consent or request deletion.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and analyse usage.

Types of Cookies We Use

Essential Cookies
Required for the Service to function (e.g., session management, security).

Analytics Cookies
Help us understand how users interact with the Service (e.g., Google Analytics).

Marketing Cookies
Used to deliver personalised ads and measure campaign effectiveness (only with your consent).

Managing Cookies

You can control cookies through your browser settings. Disabling essential cookies may affect the functionality of the Service.

Your Rights Under UK GDPR

You have the following rights regarding your personal data.

Right to Access

You can request a copy of the personal data we hold about you.

Right to Rectification

You can ask us to correct inaccurate or incomplete data.

Right to Erasure (“Right to be Forgotten”)

You can request deletion of your data, subject to legal retention requirements.

Right to Restriction

You can ask us to limit how we use your data in certain circumstances.

Right to Data Portability

You can request your data in a machine-readable format to transfer to another service.

Right to Object

You can object to the processing of your data for marketing or legitimate interests.

Right to Withdraw Consent

If we process your data based on consent, you can withdraw it at any time.

To exercise any of these rights, contact us at:

support@luckyshotents.com

Data Security

We implement industry-standard security measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Secure payment processing through PCI-DSS compliant providers
• Regular security audits and vulnerability testing
• Access controls and employee training on data protection

However, no system is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

International Data Transfers

Your data may be transferred to and processed in countries outside the UK/EU where our service providers operate (e.g., United States).

We ensure adequate protection through:

• Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner’s Office (ICO)
• Adequacy decisions recognizing equivalent data protection standards

Children’s Privacy

The Service is not intended for individuals under 18 years of age.

We do not knowingly collect personal information from children. If we discover we have collected data from a child, we will delete it immediately.

If you believe a child has provided us with personal information, contact us at:

support@luckyshotents.com

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

We will notify you of material changes via email or in-app notification.

Continued use of the Service after changes constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us.

Data Protection Officer:

Lucky Shot Entertainment Ltd.
White Cottage, Beaconsfield Road
Farnham Common, SL2 3HU
United Kingdom

Email: support@luckyshotents.com

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe we have mishandled your data.

ICO Website
www.ico.org.uk

ICO Helpline
0303 123 1113